Email Marketing
Effective retention marketing is vital for maximising lifetime value of new customers acquired through paid channels.
Exact Fit Framework:
Whilst we do primarily work in Klaviyo for our clients, the same concepts apply to any other provider - it just takes additional work to set up.
Money making Done For You Flow System
Automated, timely and personalised emails to maximise revenue, protect deliverability and use up email allotments. We implement or improve the following, suited to your brands preference:
Welcome Flows
Abandonment Stacks
Cross-Sell & Replenishment
VIP Flows
Sunset & Win-Backs
Creative Testing Workflow & Reporting For Campaigns
Through naming conventions we build up a picture of what types of emails resonate and ultimately drive the most revenue from your customers. We assess the following variables to improve email returns over time:
Product Category
Type Of Email (Offer, educational, restock, etc)
Subject Type (questions, benefit-led, offer-led, etc)
Email Layout (product grids, stories, single column, etc)
From Name (founder, brand name, departments)
Button Copy (Shop Now, Explore, etc)
Offer Framing (£, %, Bundles, etc)
Copy Length
Audience Segments
Deliverability Optimisation
A 50 task, monthly checklist to ensure emails are successfully landing in as many inboxes as possible.
Email List Growth Solutions
Methods to continuously grow the email:
a) On-site: welcome pop-ups, exit-intent, sticky banner or footer, checkout capture
b) Meta Ads: we can generate new emails through offering a download such as a catalogue or content which the customer avatar will find valuable. This is given in return for their email.
