Conversion Rate Optimisation

A CRO audit and resulting website improvements can be the difference between paid ads failing or succeeding.

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Exact Fit Framework:

This work is done as a part of the Google Ads and Meta Ads service to ensure every £ spent on paid advertising generates maximum returns.

Instant Revenue Boost Checklists

The following pages will be audited using a best practice checklist to ensure the best chance of success.

  • Product pages

  • Collection pages

  • Home page

  • Navigation

  • Checkout

Google Analytics will be reviewed monthly to understand the in-depth customer funnel and actions will be recommended to reduce drop out in sections of the funnel.

Landing Page Testing

Landing pages will be continuously tested in Meta and Google Ads to test inclusions and ordering of the following:

  • Hero pages which are variations to the product pages laying out bold headlines, social proof, clear call to actions and images in different formats.

  • Include competitor (generic) comparisons.

  • Social proof variations including user generated content (UGC).

  • Before and after using the product.

  • Handle objections.

  • Highlight USPs with “Reasons Why”.

  • How it works.

  • Brand/Product Story.

  • Value propositions.

  • FAQs

  • Footers.

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As with all of our services, we don’t simply manage this individual channel - please see “Foundations” on our home page.

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