What Are Meta Ads

Meta Ads are placed on Facebook, Instagram and Threads. The adverts can be video, images or product adverts.
A key differentiator to Google Ads is that Meta Ads show to people who are not actively looking for your products or services, but may be interested.
This makes Meta beneficial for expansion, creating demand from new audiences who may never have found out about you otherwise.
There is often scepticism about the success of Meta Ads, in actual fact they can produce much stronger results than Google with effective creatives and offers.
We often hear “our target market are not on Facebook” - in reality there is a highly spread range of demographics, the volume of results often surprise people.
The limiting factor is often how much fresh creatives can be obtained, a strategy needs to be put in place to ensure a consistent stream of new content is produced.

How Does Exact Fit Ensure You Maximise Profit?

We generate customer personas for your brand, we understand what they value about your products and generate offers using angles we predict will resonate with them.
Full ad account set up/audit including robust server-side conversion tracking, Google Analytics 4 set up and product catalogue integrations.
Our primary driver for systematically identifying winning visual formats, landing pages, messaging angles and hooks. The budget is balanced between known winners and new tests, optimising profit vs scale. Our creative testing budget determines the strategy for generating a pipeline of creatives.
Our P&L grounds us. We consider new customer acquisition, customer lifetime value and incremental revenue to give a fair view of profitability on ads versus forecast.