What Are Meta Ads
Meta Ads are placed on Facebook, Instagram and Threads. The adverts can be video, images or product adverts.
A key differentiator to Google Ads is that Meta Ads show to people who are not actively looking for your products or services, but may be interested.
This makes Meta beneficial for expansion, reaching new audiences who may never have found out about you otherwise.
There is often scepticism about the success of Meta Ads, in actual fact they can produce much stronger results than Google with effective creatives and offers.
We often hear “our target market are not on Facebook” - in reality there is a highly spread range of demographics, the volume of results often surprise people.
The limiting factor is often how much fresh creatives can be obtained, a strategy needs to be put in place to ensure a consistent stream of new content is produced.
Ambitious E-commerce stores: we generate direct sales, starting from any level of spend. We also run email collection adverts where it is profitable to do so.
Service providers: Whether direct-to-consumer or business-to-business, we help generate meaningful leads using your website or on-Facebook lead forms.
Whether your business has been spending already on Meta Ads or if your brand new to it, we have a lot of experience in understanding what type of ads will work well for you.
Who Do We Run Meta Ads For
Process
Understand how your business generates revenue.
Understand the lifetime revenue of your customers.
Understand your profit margin to calculate the average lifetime profit per customer.
Review Meta Ads library to see what style of ads your competition are promoting on Meta.
Understand your unique position in the market and how best to promote that using Meta.
Work with you to understand what our options are in terms of creative, offers. Agree on the best style.
Understand your datasets such as the email list to fast-track results via retargeting or lookalike audiences.
Create a profit forecast for the first 3 months based on the creatives, offers and audiences selected using estimated reach, click-through rate and conversion rate.
Establish strategy for long-term creative production.
Build solid conversion tracking.
Finalise creatives and write ad copy - launch ads.
Monitor performance against initial predictions.
Continuously optimise Meta Ads through understanding what advertising angles, creative types and ad copy styles are working the best. Further, ensure landing pages are optimised & test variations in the customer journey.
As with all of our services, we don’t simply manage this individual channel - we set company-wide revenue goals & do everything we can to reach them.
Understand Our Process
Secure Your Business Growth
Why us?
Chartered management accountant growth partner.
Flexible pricing with opportunities to start small and grow.
No immediate long-term fixed contracts.
End-to-end done for you performance marketing.
No hiding behind marketing jargon.
Please populate your contact information and we will be in touch to arrange a chat.
