Why Choose Exact Fit To Manage Your Google Ads?

We implement a proven tier system which ensures spend is allocated to the largest drivers of profit.

Google Ads logo with three overlapping rounded shapes in yellow, blue, and green.

Profit-First Strategy Implementation

  • Product Analysis: average order values, Shopify vs Google Ads top performers, new vs existing customer uptake, customer lifetime value.

  • Financials: breakeven return on ad spend, incremental revenue calculations, rolling 3 months forecast with detailed expectations of the conversion funnel.

  • Competitor Intel: Pricing, ads, product and offer reviews for close competitors and a continuous review of other businesses which appear in the same auctions as the ads.

Bulletproof Google Ads Set up

  • Detailed Google Ads/Google Analytics checklist: robust server-side conversion tracking, micro conversions set up, audiences & dashboards.

  • Detailed Google Merchant Center checklist: Shopify sync, historic data cleanse (categories, product types), custom label tagging, issue resolution.

Google Ads Constant Scale Framework

  • Merchant Center Growth Framework: Hypothesis testing for titles, images and pricing which utilises competitor research to test if changes cause a statistically significant improvement in returns.

  • Google Shopping Tier System: Categorise products into 10 tiers based on percentage of profit they drive, structure campaigns to continually adjust budget to top performers, reducing account wastage drastically.

  • Weekly Management System: bid strategy and budget decision trees, landing page analysis, brand spend management, negative keyword decision tree, placement exclusions, automations review.

Google Merchant Center logo with a blue tag icon and text description.

As with all of our services, we don’t simply manage this individual channel - please see “Foundations” on our home page.

Yes, I'm Ready To Scale